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To convince others that you are credible and trustworthy do you...
(A) Cite statistics (B) Share an anecdote (C) Use a combination of statistics and anecdote
Lee Iacocca has been named the sales-person of the century. Which of these sentences belongs to the persuasion-meister...
(A) It is imperative for us to unite, to grit our teeth, to aspire to new heights. (B) For in the dew of little things, the heart finds its morning and is refreshed. (C) It's a leader's job to bring the bad news, to get people to believe things they don't want to believe, and then to go out and do things they don't want to do
A persuasive leader...
(A) Listens as much as he or she talks (B) Tells it like it is (C) Enjoys the use of power
People who are effective persuaders...
(A) Use little words (B) Rely on current buzzwords (C) Teach their followers via very long words
Parallelism (deliberate repetition of words or phrases)...
(A) Is annoying to listeners/readers (B) Creates a monotonous impression (C) Is an effective persuasion-tool
'Chiasmus' refers to...
(A) A style of footnoting references (B) An expression that uses a word(s) from the first half of the sentence in a new way, in the second half of the same sentence (C) A literary device used by scholars
Definitions...
(A) Should be provided from a reputable source (B) Sound patronizing (C) Are most effective when newly coined
An expression such as 'our children are our future'...
(A) Has lost its effectiveness due to overuse (B) Appeals to a broad spectrum of listeners/readers (C) Reminds us of purpose
'The real challenge for business people is to get communication out of information' according to...
(A) President George W Bush (B) Management expert Peter Drucker (C) Futurist Alvin Toffler
Metaphors...
(A) According to Aristotle, when understood, represent the beginning of genius (B) According to management-guru Warren Bennis, help effect change (C) According to Jose Ortega y Gasset, philosopher and Spanish Civil War revolutionary, are the most fertile power on earth
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